Adam Goldenberg is a renowned businessman and the co-CEO of JustFab Inc. He is also a tech guru and started showing his prowess as early as 15 years old when he created Gamers Alliance, an advertising network for online gaming sites. He sold this network to Intermix Media. At 20 years, Adam was hired as the vice president of strategic planning and was later promoted to Chief Operating Officer at Intermix Media, making him the youngest person in the world to hold such a position in a public corporation. Adam met his long time business partner, Don Ressler while he was working at Intermix Media. Don was also doing well in business as he had sold his venture FitnessHeaven to Intermix.
After Intermix Media was sold to News Corp, the two teamed up and founded Intelligent Beauty, an e-commerce business incubator. It incubates and operates businesses that deal with beauty and fashion. The firm grew its operations by employing technology. The partners understood that technology does not only play a major role in marketing but also builds the brand. Intelligent Beauty brought about a personalized shopping experience via social integration on Vator TV. When the two formed Intelligent Beauty, they wanted to major on women. However, after conducting extensive research, they realized that fashion could only do well on social media if it is fun as well as engaging.
Later on, the two partners launched JustFab Inc. which continues to thrive and has more than 35 million members globally. Other corporates such as ShoeDazzle, FabKids, and Fabletics branched from JustFab. Adam has played a key role to ensure the success of these online businesses on businessoffashion.com. The two partners raised enough capital for the firm and even managed to buy one of their competitors firm, ShoeDazzle. Adam identifies and utilizes every opportunity he identifies. He always comes up with new ideas to capture the market gap.
JustFab changes the name to Tech Style Fashion Group
Adam and Don renamed JustFab to Tech Style fashion group. The name was altered to highlight the company’s entrenchment in technology. According to the Adam Goldenberg, the company would remain true to its vision, despite the new name. He added that the name showed what JustFab had become, fashion merged with technology.
3 Los Angeles CEO’s you ought to know: Adam Goldenberg
Adam was named as one of the three LA CEO’S you must know. During his interview, Adam said that transparency in one of the key features that should not lack in an organization. He also shared his hiring tactics. Adam looks for passion and not an amazing Curriculum Vitae when hiring people.
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